Today we see how the business world is increasingly competitive. Corporations set strategic objectives that position them in the long-term market and define how they want to present themselves to the world. This leads most entities to see their employees as a key piece, meaning the human resources direction must have clear company objectives to capture talent with growth potential. Likewise, this offers an opportunity for professionals to work in an organisation that values their contributions, helps them develop, and offers a stimulating and challenging environment.However, the lack of talent in Spain is a problem affecting many economic sectors, thus hindering the growth and competitiveness of companies. According to the HR Trends 2024 report by Randstad and CEOE, eight out of ten companies in Spain have problems filling their vacancies due to a lack of talent. Among the causes of this situation is the lack of training and skills of the workers, as there is mostly a great limitation in adopting technological changes and the market itself.This situation is partly attributed to the disconnection between current training and the real demands of the labour market. To address this gap, it is crucial to implement incentive programmes that motivate companies to invest in their employees' training, such as the teaching platforms recently promoted by StudentFinance, so companies can search for talent within their staff and not suffer from a lack of talent.This strategy would not only help to fill vacancies in various sectors but would also respond to the growing need for specific skills in some areas. For example, the situation given by the integration of Artificial Intelligence into daily life. Entities must offer training that enables professionals to use it effectively, and above all, educate team members in new skills as they emerge to have a competitive and innovative entity.Giving an employee the necessary tools and supporting their training leads to much greater productivity. This means that, in reality, a professional is not a cost but a benefit, as it allows them to improve their work efficiency for the future. Indeed, it is worth noting that there are some business management theories, like Herzberg's Two-Factor Theory, that admit that continued training in entities is a form of motivation, as it contributes to the personal and professional development of employees. This is because it helps the person to know themselves more and develop, which leads to growth in their profession.The incorporation of a continuous learning model in the business environment is key to driving innovation, entrepreneurship, digitalisation, and equal opportunities at work, thus strengthening the economic and social fabric of Spain.Innovation is one of the main paths for companies in 2024, as it allows them to anticipate a possible market disruption, responding to the required needs and expectations. To achieve these benefits, companies must create a culture that encourages idea generation, risk-taking, collaboration, and support. The role of leaders is key to driving and promoting innovation in their teams and organisations.